Roadtrippers – UrbanCincy

Bikes ORO’s Millennial Founder Looking to Bring One-for-One Business Model to Bikes

A Cincinnati native hosted an Indiegogo, a website similar to Kickstarter, launch party this past Thursday at Rhinegeist Brewery for a company called Bikes of Reckless Optimism (Bikes ORO).

While the main objective of the company is to foster healthier and more eco-friendly lifestyles for everyone, Chelsea Koglmeier, the company’s founder, also hopes to create easier transportation for children in developing countries.

Koglmeier, a former employee at the Over-the-Rhine-based tech start-up Roadtrippers, said that she took a trip to Kampala, Uganda about a year ago and realized that most of the children in refugee camps there had to walk 8 to 10 kilometers (5 to 6 miles) just to get to school every day.

“Sending a seven-year-old out to do that twice in a day is a lot, and having access to a bicycle makes it a lot more reasonable for their families to let their kids go,” Koglmeier said.

In a business model akin to Toms Shoes, Bikes ORO benefits people in need around the world by using the revenues from bikes sold to help provide bikes to those individuals.

With the help of Perth-based design firm Flying Machine, each bike has its own unique design, with manufacturing taking place in Tianjin, China where two prototypes for the bikes have features like Gates Belt Drives instead of chains, three speeds, and an internally geared hub.

Koglmeier says the purpose of what she calls a “lifestyle business” is not to make lots of money or have a massive impact on those in developing countries. Rather, she hopes that by getting more people on bikes, instead of in cars, will help create better communities.

“I’m much more likely to waive at someone on the street than I am to waive at them when I’m in a car,” Koglmeier explained to UrbanCincy. “That means a lot for cities, and I think Over-the-Rhine is a great example of it. It’s powerful.”

After launching the crowdfunding campaign a week ago, Bikes ORO has already raised more than $20,000, with a goal of raising a total of $45,000 by the end of March. Helping the fundraising effort is the fact that the company has already produced several bikes that people can see and test.

“Because she has an actual, physical product, it’s not like people are giving money to invest in a company that will at some point do something,” said Tatiana Parent, a friend and colleague of Koglmeier. “Some of that money is people actually buying bikes, so it makes it a bit different than a typical Indiegogo campaign.”

At the Rhinegeist event, aptly named Bikes and Brews, people were donating money and took a look at some of the bikes.

“It’s great to see Chelsea with a big turn-out like this,” said Mike Morgan, from Covington. “She seems to have a pretty spiffy product and I kind of wish that they were already selling the bikes because I need a new commuter.”

The company launch has already grown beyond the Cincinnati market, with four other parties in three other cities pending.

The growth is something that is telling of both Bikes ORO’s product, but also the founder’s vision for healthier and more engaged communities.

“It encourages us to think about our world and how we’re taking care of it,” Koglmeier concluded. “It also, especially in city situations, creates this sort of community that you don’t get otherwise.”

Those interested in contributing to the campaign can do so by making a pledge through Bikes ORO’s Indiegogo campaign page.

Uber and Lyft to Soon Enter Cincinnati Market

Cincinnati’s taxicab industry has long been, and continues to be, a total embarrassment. The vehicles are old, rates are high, availability is limited and service is generally poor. That all may be changing in the near future, however, due to the impending arrival of Uber and Lyft – two new innovative ridesharing companies.

One of the long-standing issues with Cincinnati’s various taxicab companies has been the lack of uniformity or use of technology. There are scores of rag-tag taxicab businesses all across the city and region, with different levels of service and expectations to go along with each.

Forget trying to pay with a credit card, or by any sort of 21st century payment mechanism, in Cincinnati today. But both Uber and Lyft started with technology as a foundational element of their companies.

“In cities around the world, especially the major ones, you have a very stagnant transportation ecosystem,” explains Uber CEO Travis Kalanick. “A lot of times they don’t work. Bringing innovation to this world, which in many cases hasn’t been innovated on in decades, can really bring diversity to a system that hasn’t seen a lot of that.”

Lyft, founded in 2012, allows your friends and neighbors to become your taxi drivers while using their own person vehicles. Meanwhile, Uber, founded in 2009, uses the latest technological advances to allow users to book, reserve, pay and coordinate all elements of their trip. And both companies ensure that clean, new vehicles are the standard.

Lyft was the first to make the announcement that they would soon be entering the Cincinnati market. In February, the company posted ads on Craigslist soliciting new drivers in the Cincinnati area. Uber has since followed suit and posted a position for a Cincinnati Community Manager on their website.

Both of the new tech-savvy, ridesharing companies have been operating out of Columbus, and will also both soon be operating in Cleveland. As a result, Uber’s new community manager position is based out of the state’s centrally located capital.

“So much about cities is how you get around them,” Kalanick concludes. “If you can bring real efficiency, real convenience and real comfort to how you move around that city, you can change the way people live in that city.”

In Cincinnati, a city where the transportation has essentially been unchanged for several generations, the changes and new competition could not come soon enough for some.

“Convenience trumps all. Instead of digging around Google for local taxi numbers, both services come to you,” explained Josh Green from Roadtrippers, who had previously lived and worked in the San Francisco area and frequently used both services.

Green says that he never had a bad experience using either Lyft or Uber, and even envisions the tech-savvy employees at Roadtrippers to utilize it.

“Both services always had friendly drivers thanks to the mutual rating system. I particularly liked Lyft’s drivers because they are literally normal people off the street,” said Green. “I’m super pumped they are coming to Cincinnati because taxis, especially on week nights, are hard to come by.”