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Business News

Google’s ‘Parisian Love’ Super Bowl commercial runaway winner

This year Google did the unexpected and ran a Super Bowl ad at the beginning of the 4th Quarter. The commercial wasn’t funny and didn’t try to be. The commercial was easily the winner of most effective Super Bowl commercial even if it doesn’t win the popular votes.

The commercial was effective for both men and women, it illustrated perfectly the uses and benefits of their product (Google search engine), it clearly established their brand identity, and had an amazing authenticity that is rarely found in commercials…much less Super Bowl commercials.

The story line of ‘Parisian Love’ was very identifiable for most people through the common love storyline, and Google’s ability to work in natural and common questions along the way was brilliant. The commercial was also very clever to work in the spelling error of “louve” instead of “louvre.” Also clever was the natural integration of the auto-complete function of Google searches.

If you didn’t get a chance to catch the commercial live during Super Bowl XLIV you should view it now.

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Business Development News

Taco Azul to open this March

Cincinnati’s newest food truck, Taco Azul, will hit the streets late this March according to owner Gary Sims. Once open for business, Taco Azul will bring a Los Angeles-style taco truck to Cincinnati with a variety authentic Mexican favorites hard to find locally.

There will be a variety of taco choices including the traditional taco pastor. In addition to tacos, Taco Azul will have burritos, quesadillas, and more traditional Mexican dishes like sopes and tortas. On the weekends Sims says that they will be serving menudo – a popular weekend soup great for hangovers. When available, Taco Azul also plans on offering ceviche and lengua. Maybe more exciting than anything else is the fact that horchata will also be on the menu.

“We are looking into no animal lard beans for our vegan friends,” said Sims who also stated that their produce will come from local farms and that their meats will be local and range free whenever possible.

Stay tuned over the coming weeks as Taco Azul works out the final details for their new truck and continue to revise their menu (through user feedback of course). Right now their Facebook Page is the best way to stay connected, but once they start rolling around Opening Day their Twitter account will probably be the best bet.

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Arts & Entertainment Business News

Vendor applications now being accepted for 2010 ‘Market on the Square’

Entering its third season, ‘Market on the Square’ is now accepting applications from vendors interested in participating in the popular seasonal market on Fountain Square.

‘Market on the Square’ runs every Tuesday, over the course of the summer months (21 weeks) from 11am to 2pm, and attracts thousands of visitors and shoppers each season. Last year’s vendors sold fresh produce, baked goods, prepared lunch foods, fresh flowers, handmade items and more.

Interested vendors are encouraged to apply now after reviewing the Vendor Application for selection criteria and important instructions on how to apply. The Fountain Square Management Group notes that all vendors must apply by April 2, and that no more than 24 vendors will be selected two weeks later.

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News

Experience Covington tours offer unique view of Nky river city

With recent funding from Preserve America, the City of Covington introduced the Experience Covington Tour series which can also be found at the main branch of the Kenton County Library at the corner of 5th and Scott Street (map). This free tour series is self-guided but there are many resources at your fingertips to make it enjoyable.

While you can do most of your homework on the website, the library also offers a kiosk to help you plan your outing. The kiosk is a bit hard to find in the library, so when you go make sure you check in with someone so that you can easily find it or just do your homework at home as the kiosk is simply the website made available in the library.

Cathedral Basilica of the Assumption [TOP] by City of Covington; UFO House [LEFT] by Joe Orman; and Roebling Suspension Bridge [RIGHT] by Derek Jensen.

In all there are six tours that you can take in and around the Covington area, and while there is some overlap there are a total of 48 different stops that are discussed on the Playaway audio devices that you can pick up at the library. The device is easy to operate and you can either follow the tours as directed or make up your own as you go along. Additionally driving directions are available from the web or the kiosk to make sure you don’t get lost as you Experience Covington.

So what will you see on tours of Covington? Well, it depends on which tour of the six you choose. Not surprisingly, there is a Historic Tour which has stop including the Roebling Suspension Bridge and the accompanying murals as well as the Riverwalk Statues and the Duveneck Arts & Cultural Center among many other stops.

More surprising, and dare I say unexpected, is the Unexpected Covington Tour. Think you know Covington? Well, this tour stops at places such as the Spaceship House, Glier’s Goetta, and the Baker Hunt Art & Cultural Center among others. Stops along this tour (and all the tours for that matter) will definitely teach folks about some of the gems around Covington regardless of how familiar they are with one of Cincinnati’s southern neighbors.

Now for the really good news: this whole thing is free and open to everyone, not just members of the Kenton County Library! Check out the audio for a 3 day period and work your way through whatever tours you feel like you’d enjoy. The audio selections are located near the kiosk, so make sure to ask where it is when you go and the good folks that work there will point you in the right direction. The library will provide headphones, or you can plug the Playaway device into the A/V jack in your car which definitely makes the time even more enjoyable.

Categories
News

Crock of Love a unique kitchen alternative

For many Cincinnatians, creating a weekly menu, a grocery list, going to the grocery to buy said list, then finding the time to prepare, eat and store those menu items seem like impossible tasks. Almost as if it would be easier to scale Everest. You know who you are, you kitchen-shy bachelors with nothing but eggs and beer in the fridge. Cooking is a pain, but eating out every night is both unhealthy and expensive. What to do?

Enter Nikki Galea Franz, owner and operator of Crock of Love, a small private chef’s business – “homemade all day while you’re away!” For the same price as a week’s worth of groceries, she will set up either 2 or 4 nights of meals for you from start to finish. Franz is a personal chef with a twist. Her unique meals cook in a crock pot, timed exactly so that dinner is ready whenever you walk in the door.

Franz started her labor of love this past fall. She originally started her career in real estate, but grew unsatisfied with the business. She has always loved cooking for friends and family, and they encouraged her to turn her passion for “feeding the soul” into an actual business. After 4 months in business, she has found a small but extremely satisfied set of clientele.

“People who want a home cooked meal, but simply don’t have the time are perfect for my service,” said Franz whose customers range from obscenely busy bachelor lawyer types to families who are busy with schedules or a new baby.

Here’s how it works: You sign up for a month’s worth of meals, either 2 or 4 days a week. Nikki will meet with you to fill out a survey to find out your dietary needs and preferences. Her menu is easily adaptable to fit a wide range of special diets from gluten free to vegan and back again. You then indicate what time you would like to eat dinner each night and Nikki will arrive at your place at the corresponding time to set up her crock pot right in your kitchen. When you come home, your main dish will be ready to eat, and any corresponding sides will be waiting in your refrigerator.

Made from scratch lasagna and garlic bread – yep, it came from a crock pot! Photo provided.

If you think of overcooked, chewy stews and bland veggies as the only things that can be made in crockpots, think again! After 4 months in business, she has created four meals a week with no repeats thus far. Past Crock of Love dinners include such delicacies as Portabello Mushroom Ravioli with Demi Glace and Cesar Salad, to BBQ Chicken Lasagna with salad and holiday cookies (baked by Franz’s 77 year old Aunt Ruth, who is a part of the business and supplies Nikki with home made baked goods and desserts). Another unusual dish (for a crock pot) is Garlic and Herb Shrimp Stuffed Tilapia with Zucchini and Yellow Squash.

The art of crock pot cooking has been around for years, but it takes a practiced hand to really understand how to make the food turn out just right. Franz sources her recipes from all over, and will often adapt recipes cooked traditionally for the crock pot. She takes extra effort to source her ingredients locally when possible, especially when trying to cultivate an authentic flavor. All of her sauces are from scratch and she also cooks healthy, using low-sodium or low-fat ingredients, as long as it doesn’t affect the taste.

“I’ve gotta use butter, it’s delish!” Franz exclaimed while feeding me a sample of her incredibly tender brisket and a small bowl of fragrant, flavorful bean soup. This bubbly blonde may be all business when it comes down to the crock pot, but she says that the time and love she gets to put into her customers makes it all worth it in the end.

“I know it’s cheesy, but feeding people really does feed my soul. I can’t believe I get to do this. When my work day is finished and my customers get home, I’ll get text messages telling me how yummy the food is, and it’s so encouraging,” Franz explained.

You may not be a busy bachelor, but if you need a break from the kitchen and don’t want to blow up your pocketbook (or your waistline!), consider Crock of Love for your meal needs. It’s a unique local business right in the heart of Cincinnati. Crock of Love will deliver anywhere inside the 275 loop, and you’ll get a discount if you live Downtown or in Over-the-Rhine, or if you refer someone in your neighborhood! Check out the Facebook page, email Nikki at crockoflove@gmail.com, or call (513) 404-7276 for more information.