chiquita – UrbanCincy

Spanish-Language Workshop Hopes to Foster Immigrant Entrepreneurship in Cincinnati

The Cincinnati region struggles with attracting immigrants, even when compared with other nearby metros like Cleveland, Indianapolis or Louisville. X-LINK, an initiative from the Williams College of Business at Xavier University, has launched a program that its organizers hope will be a small step toward fixing that problem.

In partnership with the Cincinnati Hispanic Chamber of Commerce and the Greater Cincinnati Independent Business Alliance, Xavier University is starting LaunchCincy Juntos, a series of entrepreneurship workshops in Spanish (“Juntos” is the Spanish word for “together” or “united”) aimed at helping immigrants foster their ideas for starting a new business.

The group has organized four workshops to-date, with three having already taken place. Two were held in Price Hill and the third was held in Madisonville. The fourth planned workshop will take place in Norwood on June 14, and organizers say that more will follow suit.

Translated from English to Spanish by three undergraduates at Xavier University – Gali Zummar, Ronal Vieira, and Laura Forero – the first of these four workshops lit the flame for certain business ideas, and attendees were given specific assignments to develop their ideas further before their next class.

Noting that immigrants are more than twice as likely to start a business as native-born Americans, and currently lead the nation in terms of business creation, Xavier University and its partners say they want to reach out to the Latino community in Cincinnati to help create a better environment for Spanish-speakers to get their ideas onto paper and, hopefully, into business.

With immigration from Spanish-speaking nations maintaining its steady flow into the United States, Spanish is increasingly important for every aspect of American society, including business.

One example where Cincinnati’s struggles became quite clear was the relocation of Chiquita’s headquarters in November 2011. In addition to poor air service, Chiquita management cited the lack of Spanish-speaking professionals in the region as compared to Charlotte.

“Only 5% of the population speaks another language, which is very low, however 5% of two million is 100,000 people,” Alfonso Cornejo, President of the Cincinnati Hispanic Chamber, exclaimed during Episode 18 of The UrbanCincy Podcast when describing a new initiative focused on addressing this issue called Cincy Bilingual Talent. “If you can capture 3% of those 5% of them, then we’ll have thousands of people in the system who speak a lot of languages.”

X-Link plans to expand their Spanish-speaking program into Carthage this fall, in partnership with the Catholic Charities of Southwest Ohio and Su Casa Hispanic Ministries.

Lagging air service at CVG may mean more trouble than just Chiquita’s departure

In 1987, the same year that Chiquita announced its move to Cincinnati from New York City, Delta Airlines began its first non-stop flights to Europe from what was then called the Greater Cincinnati Airport. 18 years later, the airport’s “Hub Era”, as the period is described on the airport’s own website, drew to a close just as a third north-south runway was completed. Since that $250 million runway opened in 2005, total annual passengers at CVG have fallen from 22.8 million to 7.9 million.

In 1998, at the height of the Delta hub’s growth, the Cincinnati Metropolitan Growth Alliance hired Michael Gallis, a Charlotte-based planning consultant, to deliver a report on the state of Cincinnati [Download the Gallis Report] and how it must position itself for the 21st century. Given this week’s news regarding Chiquita, this passage from the report is especially prophetic:

“The Airport cannot be taken for granted. There is strong competition for airline activity and hub status among metro regions. Therefore, it is essential to continue involvement with the Cincinnati/Northern Kentucky International Airport to assure its continuing status as a major global hub.”

Unlike in Europe, where government-owned airlines don’t shift their hub operations, American cities are at the mercy of the finances of those airlines that serve them. Chiquita is moving to Charlotte primarily because of the relative health of US Airways versus Delta — the City of Cincinnati has no say in the affairs of Delta Airlines or even the Cincinnati/Northern Kentucky Airport.

Charlotte will add Chiquita to its corporate roster in late 2012.

So is Cincinnati finished as a viable location for international business because of Delta’s 2006 bankruptcy? Since second-tier cities like Cincinnati and Charlotte are at the mercy of their airport’s hub operator, won’t Chiquita find itself in a similar situation when US Airways inevitably suffers similar financial problems?

The great frustration is that all of this could have been avoided if at the cusp of the jet age a major airport had been built in Butler County so as to draw from the combined 3-plus million population of Cincinnati and Dayton. Such an airport could have attracted all of the development that now occupies Boone County, Kentucky, and the larger combined population would have ensured multiple major carriers.

Is a continued reliance on CVG a strategy that dooms Cincinnati’s potential? There is a temptation, given the billions invested in that facility over the past 60 years, to dismiss any notion of constructing a new airport in Ohio. But with no futuristic transportation mode on the horizon, it appears that jet travel will continue in a form similar to what exists now for decades to come.

A new airport in Butler County, served by I-75 and a new rail transit line linking downtown Cincinnati and downtown Dayton, is the sort of investment that area business leaders and the State of Ohio should be pushing to ensure southwest Ohio’s competitiveness.