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Arts & Entertainment News

As Over-the-Rhine Evolves, So Does MidPoint Music Festival

MidPoint Music Festival, known to music fans as MPMF, returns to Cincinnati’s city center this week. Starting on Thursday, September 25, the three-day festival will take over local venues and bars with 150 acts from seven countries and 57 cities, including a great lineup of Cincinnati bands.

Unlike music festivals that take place in empty fields, like Bonnaroo and Lollapalooza, MPMF lives and breathes within Cincinnati’s urban core. This year, the festival will host 14 stages among 12 venues in bars, restaurants, concert halls, and nightclubs throughout Over-the-Rhine and Downtown.

The 2014 festival footprint will look slightly different than in years’ past, featuring the addition of numerous new venues and the elimination of several familiar stages. Since the festival relies on small businesses to host its live performances, the increasing popularity of Over-the-Rhine has, ironically, proven bittersweet for MidPoint’s festival organizers.

Dan Bockrath, CityBeat publisher and de facto executive producer of MidPoint Music Festival, explained that as Over-the-Rhine evolves, the festival has to change with it.

“When [CityBeat] first took over MidPoint [in 2008], there were a lot of empty storefronts that we could put to work, and there were a lot of rooms that served other functions typically that we could repurpose for MidPoint weekend. Now it’s getting a little more challenging to do that because Over-the-Rhine’s filled out,” Bockrath told UrbanCincy.

Bockrath reflects back to a few years ago. “We took a venue like Grammer’s and people thought we were crazy having our main stage, pre-dating Washington Park, at the corner of Liberty and Walnut.”

Now with Grammer’s under construction, MPMF had to find a new outdoor venue to host their bigger acts. This year the festival inched north of Liberty Street to Moerlein Brewing Company where they’ll have two stages: a larger outdoor stage that can hold roughly 1,500 people, and a secondary indoor stage for more intimate shows.

Other long-time MPMF venues have opted out of the festival as to not alienate the loyal customer bases they’ve built over the years. This will be the first year, for example, that Below Zero Lounge is not participating as a venue since 2007. “Businesses don’t want to abandon their successful business models now that they’ve built a loyal following,” Bockrath explained.

But as some opportunities go away, others seem to be coming online almost equally. One example organizers give is the Cincinnati Streetcar, which will allow for all kinds of new possibilities once it opens in advance of Midpoint’s 2016 festival.

“There are a lot of possibilities for the future. As the streetcar comes online I can see ourselves going further up into Over-the-Rhine.”

While the streetcar has not significantly impacted the layout of this year’s festival, the same can’t be said for 2015. For instance, the MidPoint Midway on 12th Street between Vine and Walnut sits right on the streetcar line. The free programming area which, since 2011, has hosted the ArtWorks Box Truck Carnival, the Powerhouse Poster Expo, and this year’s ArtWorks programming around the theme “Ink Your Love,” may need to find a new home next year or, perhaps, this may be its last year. Either way, Bockrath remains optimistic.

The festival is open to reinventing itself, he said. “It’s not a Bonnaroo plopped in some big field somewhere. Those kinds of festivals can happen in any city. We really think what we have is uniquely Cincinnati.”

Tickets for MPMF are available online at mpmf.com/tickets, and a comprehensive review of each artist can be found on CityBeat’s website.

DID YOU KNOW THAT MPMF…

  • Was almost called Mid by Midwest? Founders Sean Rhiney and Bill Donabedian eventually landed on MidPoint Music Festival.
  • Launched with only 12 venues, but across three cities? In 2002, the inaugural festival hosted 12 venues in Newport, Covington and Cincinnati, including Newport’s Southgate House (not to be confused with Southgate House Revival) and York Street Cafe, Madison Theater in Covington, and now defunct OTR spots Kaldi’s, BarrelHouse, Crush, The Cavern (now Below Zero Lounge) and Jefferson Hall (on Main Street, before it moved across the river and back across again).
  • Used to coincide with a music industry conference? Much like South by Southwest, the industry conference featured panel discussions, artist and industry keynotes and a trade show. Past keynote speakers included Big Star drummer Jody Stephens (2003), Everclear frontman Art Alexakis (2004), Afghan Whigs and Twilight Singers frontman Greg Dulli (2005), CD Baby founder Derek Sivers (2006), Superdrag vocalist and songwriter, John Davis (2007) and Minor Threat guitarist, Lyle Preslar (2007).
  • Used to be four days long? The festival spanned across four days of live music and panels, but was condensed into three days when CityBeat acquired the festival in 2008.
  • Once hosted 25 stages, the most venues MPMF has ever had in one year? In 2010 MPMF expanded to empty storefronts and spaces like the Hanke Building and non-music venues like the Tax Place, ArtWorks, the Segway Room, and the Inner Peace Center.

HOW TO GET AROUND AT MPMF

Bike: BYOB (Bring Your Own Bike) – the festival has partnered with the City of Cincinnati to provide temporary bike racks adjacent to nearly every venue. You could also get around by using Cincy Red Bike for just $8/day for unlimited trips of 60 minutes or less. There are 19 Cincy Red Bike stations between OTR and Downtown, including at Washington Park, near the Midway at 12th & Vine, and by the Taft Theater at Broadway.
Car: Uber is offering first-time Uber users a discount during MPMF. Just use the promo code MPMF14 to receive a discount of up to $20 off.
Foot: The distance from MPMF’s northernmost venue (Moerlein Brewing Co.) to its southermost venue (Mainstay Rock Bar) is a little over a mile, so it’s totally doable to hoof it, though it’s bit of a trek if you’ve got a tight schedule.
Transit: Most of the venues for this year’s festival are located on Metro bus routes, but many are within a short walk of a number of bus lines. You can check out which routes and stops are most convenient for you by using Google Map’s transit feature or Metro’s Trip Planner.

On top of all the official MPMF activities, there are a number of complimentary events that will be taking place. On September 24, Christian Moerlein Brewing Co. will be hosting a preview party with a free show by THE PASS and Machines Are People Too. The event will run from 8pm to 11pm and also include a ceremonial keg tapping of Moerlein’s seasonal Helltown Rye.

On Friday and Saturday, FRCH Design Worldwide will host Framed at MidPoint at the Frameshop (1317 Main Street). The pop-up event will include a photo booth, postcard gallery, sculptures made of instruments and a missed-connections space titled You’ve Been Framed. Donations benefit Music Resource Center, a nonprofit that helps provide youth with musical resources. Open Thursday through Saturday from 7pm to 12am.

In addition to all of that, MPMF.FM will feature free daytime performances by MPMF bands at Findlay Market all weekend.

Categories
News Transportation

With Membership Rates Set, Cincy Red Bike to Begin Operations Monday

Those eager to sign-up for the region’s first bike share program found out at some point last week that the system was open. It marked the first time anyone was able to purchase annual memberships through Cincy Red Bike, and it also was the first time rates were revealed.

What those early members found out was that annual memberships cost $80 and daily rentals will cost $8. UrbanCincy has revealed that both of these rates are among the highest of B-cycle’s markets, but comparable to the other large cities served by the nation’s largest bike share company.

Part of the benefit for Cincy Red Bike members is the fact that the Cincinnati system is part of B-cycle’s national network. This means that their membership cards will also work in most any of B-cycle’s nearly two-dozen network cities.

B-cycle cities such as Austin, Denver, Fort Worth, Indianapolis and San Antonio all have the same annual membership rates as Cincinnati, but those amounts are slightly higher than the $75 annual fee charged for users in Chicago, Columbus and Washington D.C. where Montreal-based Bixi operates systems.

New York’s Citi Bike, which is also operated by Bixi, is the nation’s most expensive with $95 annual memberships.

In most cases the daily memberships cover an unlimited number of 30-minute rides. Bike share planners say that this is to encourage the use of the bikes for small trips and ensure high turnover.

Cincy Red Bike, however, will be a bit unique in that its $8 daily memberships will allow for an unlimited number of rides up to 60 minutes – making it one of just a handful of cities nationwide. The thought is that the longer ride period will allow for a better customer experience without damaging the performance of the system.

The longer check outs will lead to fewer people who don’t fully understand the pricing structure and therefore accidentally get charged user fees,” explained Cincy Red Bike executive director Jason Barron. “This is good from a customer satisfaction standpoint, but it is also good in that we will spend less time and resources dealing with unhappy customers.”

Those who go over that 60-minute time period will be charged $4 for each additional 30 minutes up to a total of $50 in added charges. Those who do not return the bike at all will be charged $1,200.

Cincy Red Bike locations

As of this point all of the 260 bikes and 30 stations have been put together and installed throughout Downtown and Uptown. Barron says that the system will officially go into operation on Monday, September 15 at 10:30am during a ceremony led by Cincinnati Mayor John Cranley (D) at The Banks.

Those who have already purchased memberships will be receiving their cards by mail next week, but Barron says that they can use the system through their membership prior to receiving their card by simply using the credit card tied to their account.

Those who have not yet purchased their memberships can do so online, and are encouraged to download the free B-cycle Now smartphone application to location stations and bike availability.

Categories
News Transportation

PHOTOS: Cincy Red Bike Quickly Taking Shape Throughout City Center

Last week’s press conference on Fountain Square revealed a number of new details regarding Cincinnati’s new bike share system. In addition to unveiling the design of the bikes, stations and membership cards, officials also finally shared the system’s name – Cincy Red Bike.

Jason Barron, executive director of Cincy Red Bike, said that dozens of volunteers quickly assembled 260 of the bikes that will populate the initial 35-station system. Barron further clarified a point discussed in our analysis from just before the conference, and stated that each station will have between 13 and 19 docks, thus giving the system an initial docking capacity of 520 bikes. This would easily exceed the ideal 50% space contingency.

The press was also informed that the station at Union Terminal, which would have been a far off island from the rest of the initial system, has since been scratched for that very reason.

“Research indicated that having an island station like that is difficult for system balancing and that it typically does not get much use,” Barron told UrbanCincy. “An exception may be a park or someplace where people check out the bike ride it around the park and them check it back in.”

In terms of handling the balancing for such a large initial system, Cincy Red Bike will be utilizing a small van at first, but may add a trailer or a bike trailer to the balancing fleet at a later date depending on the system’s needs.

The process of getting a system like this operational so quickly comes with some challenges. While installing two to three new stations a day, officials are also still trying to work out the final membership and daily rates for users. Barron also says that the system map has changed some since initial releases, and that a new map will be released soon.

Those who want to stay up-to-date on the rapidly evolving system can do so now by following Cincy Red Bike on Facebook and on Twitter @CincyRedBike.

EDITORIAL NOTE: All 24 photos were taken by Breanna Tracy for UrbanCincy on August 16, 2014.