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Arts & Entertainment Development News

Framester takes event photography to the next level

Chances are, if you have a Facebook account, you’ve seen the pictures floating around your friends’ feeds. High quality photo booth style pictures, perfectly capturing the essence of an event or party. This phenomenon is the brainchild of local entrepreneurs David Dewitt and Adam Kleshinski. It’s called Framester.

The philosophy behind the event photography company is that, given the circumstances, every person wants the chance to show their creative, spontaneous selves… and to take the perfect picture. The self-timed setup – a camera, a backdrop, and a little red button – allows party goers to create their own portraits in a way that traditional event photographers can’t.

DeWitt, a former DAAP student at the University of Cincinnati, set up his camera one night at a friend’s party in 2008, and was taken aback at the response it received. “It took a lot of trust, to leave my lighting and camera equipment up all night, but no one messed with it,” David explained. “My friends loved it, and it turned into something bigger.”

Through various connections around town, DeWitt took his setup to local philanthropic events over the next year, experimenting with props, backdrops and photography techniques. Bars and parties began to hire him as a special addition to their shindigs- tagging and sharing the pictures on Facebook helped gather name recognition for the venues, as well as give everyone kick-ass profile pictures.

DeWitt and Kleshinski connected near the end of 2010, where the Xavier MBA graduate saw a business opportunity that couldn’t be passed up. “I couldn’t believe it was just [DeWitt],” said Kleshinski. “I knew it could be something bigger.” The two worked through a business plan, and launched the Framester brand in the beginning of May.

“The goal now is to expand through the Cincinnati area,” explained Adam. “We want it to expand organically, and with 2.5 million people in the region, there’s a lot of room for growth here. Things are changing and moving in the right direction. Cincinnati is a base of ingenuity and entrepreneurship and good business – it’s a great market.”

The duo feels that Cincinnati is a perfect test market – a microcosm with enough diversity to try out different things as they tweak the business model and prepare to grow.

The difference between Framester’s services and any huckster with a camera is the professional level of quality and attention to detail for each event – no two are alike. The service naturally offers a distinctive brand marketing advantage to event sponsors and venues by levering advances in social media technologies, and former clients have seen immediate results in collecting contact information from their attendees along with targeted brand exposure.

Ultimately, Framester is helping to celebrate and showcase the momentum that is driving Cincinnati forward. Kleshinski and DeWitt both say it’s been incredible watching the amount of energy building in Cincinnati’s urban core.

“For too long there’s been this theory that Cincinnati is boring – there’s nothing fun to do here,” said DeWitt. “We know that’s not true – and we’ve got the pictures to prove it.”

CityBeat Best of Cincinnati Party photo provided by Framester.

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Development News

Over-the-Rhine condominium development to be converted into 16 apartments

Urban Sites completed the renovation of 16 condominium units at the Belmain Building approximately one-and-a-half years ago. The residential project has struggled with condo sales, and is now being transitioned to apartment units in a better performing rental market.

As a result Urban Sites and the Cincinnati Center City Development Corporation (3CDC) decided to transition the 16 residential units to rental properties just over a month ago. That decision has proved fruitful as NorthPointe Group has been able to lease 70 percent of the units thus far and has applications on the rest.

“The demand to live in Over-the-Rhine is incredible,” according to NorthPointe Group leasing agent JT Barse. “This is a place where people want to be, and a lifestyle that people want where they can be close to work and close to where they want to be after work.”

Even though many are moving into Over-the-Rhine to be close to work, Barse notes that some of the new residents moving in are just trying to take advantage of the urban lifestyle, and are reverse commuting to their jobs elsewhere.

“People have loved Belmain because they love being by Park+Vine and Neons Unplugged, and they love being on Main Street where it has such a vibrant community,” Barse continued. “Many people just want to live smart by being where they want to be.” The evidence of this smart living trend can be found in the projects for which NorthPointe Group is responsible.

The 48 rental units in Parvis Lofts filled up before the first unit was completed, and the development group is planning to add an additional eight to ten residential units behind Republic Street. Belmain’s 16 units will also be completely full by the time the first resident is able to move in on June 1.

Similar to the success at Parvis and Belmain, developers at The Banks saw 60 percent of its 300-unit first phase gobbled up before the first residents could move in. The success of the rental units in particular, Barse believes, is due to the demographics looking to move into the urban core.

“People are really recognizing that this is a great place to live, and for some people, it has been difficult to find this kind of quality at this price point. Plus, the success of downtown is helping drive success in OTR, and it’s all rolling together to be a good center city.”

LEED Silver-certified Belmain building photograph by Thadd Fiala for UrbanCincy.

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Development News Politics Transportation

Cincinnati to break ground on smaller streetcar starter route this fall

Today Cincinnati Mayor Mark Mallory and City Manager Milton Dohoney announced that the city will push forward with its modern streetcar project even with recent setbacks. The announcement included the debut of a new shortened phase one routing that will run from Fifth Street in the Central Business District to Henry Street in Over-the-Rhine just north of Findlay Market.

The 3.1-mile route will cost $95 million to build and $2.5 million annually to operate. City leaders currently have a total of $99.5 million to build the line, and have conservatively identified $4.1 million to operate the line annually. City leaders say that this will mean no money will be needed from the City’s General Fund for operations.

While some supporters have expressed discontent over the shortened Cincinnati Streetcar route, Mayor Mallory emphasized that the long-term vision has not changed.

“The vision for the project remains the same. We are going to build a streetcar that connected Downtown to Uptown, and then we are going to build out into the neighborhoods,” explained Mallory. “We are going to get started with the funding that we have in hand, but we must move forward in order to attract jobs and residents to our region.”

Project officials say that the shortened line will operate 18 hours a day, seven days a week and will utilize five streetcars instead of the original seven planned for the longer route. The shortened route, city leaders say, was chosen based on its unique ability to maximize economic investment.

“Over-the-Rhine and portions of the downtown area have some 500 vacant buildings, and it is where you have the bulk of the 95 acres of what today is surface parking,” City Manager Dohoney told the audience. “The explosiveness of the development potential rests in the area that we’re covering.”

City officials also announced that they are exploring the idea of running the streetcars on battery power instead of electricity. This technology is currently being examined for Washington D.C.’s modern streetcar system where concerns have come up over the use of overhead electric wires. Cincinnati officials believe that such a move would also reduce costs upfront and long-term.

The city says that it expects to break ground on the modern streetcar system this fall, and will simultaneously work to raise additional funds to build the system’s extension to uptown, and reconnect with The Banks to the south which in and of itself costs an additional $9 million.

“Clearly there is a need to expand the tax base. No one wants to pay more taxes, so we must find a proactive step to take to expand the existing tax base,” City Manager Dohoney explained. “A streetcar is one such tool to do that. There are people that have issues with this project, and there are folks that are responsible for moving this city forward. We are unapologetic advocates.”

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News Politics Transportation

Cincinnati approves transition to solar-powered parking meters

Yesterday, Cincinnati’s city council unanimously approved legislation that will replace and upgrade parking meters throughout the city.

The legislation approves the City to move forward with a $1.7 million purchase of 1,400 individual solar-powered meters, and 50 multiple-space meters. The new electronic parking meters allow users to pay with credit card, while existing meters require users to pay with coins.


Solar-powered parking pay station on Court Street

The new meters will upgrade approximately 25 percent of the City’s 5,600 parking meters city-wide and 100 percent of the parking meters downtown where parking rates are now $2 per hour.

Vice Mayor Roxanne Qualls’ office says that the new parking meters are expected to increase revenues and parking turnover. They say the increased revenue will come, in part, because a lot of people will now use credit cards to pay for the full two hour maximum, and because users will no longer be able to piggy-back off of previous time paid for at the meters.

Qualls’ office also believes the new meters will result in fewer people plugging the meters all day, and thus increase turnover.

The multi-space meters will function similarly to those currently found on Court Street and Second Street where users pay at a single pay station per block, then display a ticket on their dash board. City leaders envision that these pay stations will eventually be able to be used for issuing tickets for the Cincinnati Streetcar.

The investment is being funded through a parking revenue surplus, and was one of the recommendations to come from a 2009 study by Walker Parking Consultants that detailed actions the City could take to improve its parking infrastructure while also increasing parking revenues.

Court Street parking pay station photograph by Thadd Fiala for UrbanCincy.

Categories
Arts & Entertainment News

Landor Associates unites brands with local art inspiration

Landor Associates, the brand consulting and design firm located in the historic Shillito Building between the 600 and 700 block of Race Street, connected the creative flow within its company to iconic local artists to create a new window display series, titled SmashUP Creative.

Dramatic storefront windows, that overlook the busy downtown street, once housed the latest fashions within the Shillitos Department Store. But over the last year they have contained art installations created by Landor employees to help inspire them and help them think about their in-house brands in a completely new way.

“We use our windows as an opportunity to inspire our employees who create the displays, to engage the city of Cincinnati and to inspire all who pass by,” Landor employee Mara McCormick told UrbanCincy.

For this particular exercise the branding teams for Crest, Cheers, Sour Patch Kids and Old Spice were encouraged to brainstorm artists’ work that they admired, with the goal of using the work as a catalyst for a new brand strategy. The employees chose five extraordinary artists: Nuesole Glassworks, Visionaries and Voices map artist Courttney Cooper; street artists Higher Level Art, Kentucky designer Keith Neltner and illustrator Charley Harper.

The teams got inspired by the artists’ styles, and infused it into conceptual packaging ideas for their brands. Sour Patch Kids, for example, worked in elements of street art and illustration inspired by the work of Higher Level Art into their candy package design. Some designers were moved to create their own brand, Bugaboo; a line of grilling products with package design inspired by Charley Harper’s iconic animal illustrations.

The experience allowed us to connect with artists and the creative community. It opened our eyes to new styles and artistic techniques which we can apply our own design process. SmashUP Creative gave the teams an opportunity to step out of their cubicles and away from the office to discover the inspirational work of artists all around the city.

One of the Landor teams, for example, visited a studio loft where the late Charley Harper’s work is stored. They sifted through hundreds of archive pieces, some which had never been shared publically, and spoke with those who knew him. “We were grateful for the chance to learn about and get close to an artist who we greatly admire,” said McCormick.

Passersby are encouraged to not only check out the windows, but to also learn more about these local artists and the contributions they have made.