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Business News

Google’s ‘Parisian Love’ Super Bowl commercial runaway winner

This year Google did the unexpected and ran a Super Bowl ad at the beginning of the 4th Quarter. The commercial wasn’t funny and didn’t try to be. The commercial was easily the winner of most effective Super Bowl commercial even if it doesn’t win the popular votes.

The commercial was effective for both men and women, it illustrated perfectly the uses and benefits of their product (Google search engine), it clearly established their brand identity, and had an amazing authenticity that is rarely found in commercials…much less Super Bowl commercials.

The story line of ‘Parisian Love’ was very identifiable for most people through the common love storyline, and Google’s ability to work in natural and common questions along the way was brilliant. The commercial was also very clever to work in the spelling error of “louve” instead of “louvre.” Also clever was the natural integration of the auto-complete function of Google searches.

If you didn’t get a chance to catch the commercial live during Super Bowl XLIV you should view it now.

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News

Crock of Love a unique kitchen alternative

For many Cincinnatians, creating a weekly menu, a grocery list, going to the grocery to buy said list, then finding the time to prepare, eat and store those menu items seem like impossible tasks. Almost as if it would be easier to scale Everest. You know who you are, you kitchen-shy bachelors with nothing but eggs and beer in the fridge. Cooking is a pain, but eating out every night is both unhealthy and expensive. What to do?

Enter Nikki Galea Franz, owner and operator of Crock of Love, a small private chef’s business – “homemade all day while you’re away!” For the same price as a week’s worth of groceries, she will set up either 2 or 4 nights of meals for you from start to finish. Franz is a personal chef with a twist. Her unique meals cook in a crock pot, timed exactly so that dinner is ready whenever you walk in the door.

Franz started her labor of love this past fall. She originally started her career in real estate, but grew unsatisfied with the business. She has always loved cooking for friends and family, and they encouraged her to turn her passion for “feeding the soul” into an actual business. After 4 months in business, she has found a small but extremely satisfied set of clientele.

“People who want a home cooked meal, but simply don’t have the time are perfect for my service,” said Franz whose customers range from obscenely busy bachelor lawyer types to families who are busy with schedules or a new baby.

Here’s how it works: You sign up for a month’s worth of meals, either 2 or 4 days a week. Nikki will meet with you to fill out a survey to find out your dietary needs and preferences. Her menu is easily adaptable to fit a wide range of special diets from gluten free to vegan and back again. You then indicate what time you would like to eat dinner each night and Nikki will arrive at your place at the corresponding time to set up her crock pot right in your kitchen. When you come home, your main dish will be ready to eat, and any corresponding sides will be waiting in your refrigerator.

Made from scratch lasagna and garlic bread – yep, it came from a crock pot! Photo provided.

If you think of overcooked, chewy stews and bland veggies as the only things that can be made in crockpots, think again! After 4 months in business, she has created four meals a week with no repeats thus far. Past Crock of Love dinners include such delicacies as Portabello Mushroom Ravioli with Demi Glace and Cesar Salad, to BBQ Chicken Lasagna with salad and holiday cookies (baked by Franz’s 77 year old Aunt Ruth, who is a part of the business and supplies Nikki with home made baked goods and desserts). Another unusual dish (for a crock pot) is Garlic and Herb Shrimp Stuffed Tilapia with Zucchini and Yellow Squash.

The art of crock pot cooking has been around for years, but it takes a practiced hand to really understand how to make the food turn out just right. Franz sources her recipes from all over, and will often adapt recipes cooked traditionally for the crock pot. She takes extra effort to source her ingredients locally when possible, especially when trying to cultivate an authentic flavor. All of her sauces are from scratch and she also cooks healthy, using low-sodium or low-fat ingredients, as long as it doesn’t affect the taste.

“I’ve gotta use butter, it’s delish!” Franz exclaimed while feeding me a sample of her incredibly tender brisket and a small bowl of fragrant, flavorful bean soup. This bubbly blonde may be all business when it comes down to the crock pot, but she says that the time and love she gets to put into her customers makes it all worth it in the end.

“I know it’s cheesy, but feeding people really does feed my soul. I can’t believe I get to do this. When my work day is finished and my customers get home, I’ll get text messages telling me how yummy the food is, and it’s so encouraging,” Franz explained.

You may not be a busy bachelor, but if you need a break from the kitchen and don’t want to blow up your pocketbook (or your waistline!), consider Crock of Love for your meal needs. It’s a unique local business right in the heart of Cincinnati. Crock of Love will deliver anywhere inside the 275 loop, and you’ll get a discount if you live Downtown or in Over-the-Rhine, or if you refer someone in your neighborhood! Check out the Facebook page, email Nikki at crockoflove@gmail.com, or call (513) 404-7276 for more information.

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News

This Week In Soapbox – 1/19

This Week in Soapbox UrbanCincy has the following seven stories that you must check out. Read about OTR’s newest restaurant, the Merc’s renovated Downtown digs, Metro’s new articulated buses, a possible new entertainment venue Downtown, and $24M for neighborhood stabilization efforts. Also be sure to check out Sean Rhiney’s 10 things to look for in 2010 feature story, and Virginia Baker’s Cincinnati tour guide.

If you’re interested in staying in touch with some of the latest development news in Cincinnati please check out this week’s stories and sign up for the weekly E-Zine sent out by Soapbox Cincinnati. Also be sure to become a fan of Soapbox on Facebook!

TWIS 1/19/10:

  • Senate to open in Over-the-Rhine’s Gateway Quarter this Februaryfull article
  • Historic Mercantile Library reopens after refreshing restorationfull article
  • Metro adds capacity to heaviest traveled corridors with new articulated busesfull article
  • Lawyers Title Building looking to sing a new tunefull article
  • Regional consortium lands $24M to clean up neighborhoodsfull article
  • 10 Things to Watch in 2010 (feature story)full article
  • My Ten Year Old Tour Guide (feature story)full article
Categories
News

Carol Coletta on the 21st Century Creative Economy

Carol Coletta, President of CEOs for Cities, gave the keynote address at DC’s Summit on the Creative Economy. The video below is a selection of that keynote address and poses several interesting ideas on how to manage and work within the new creative economy that revolves around cities.

Categories
Business Development News

Busken Bakery opens new downtown location

Earlier this month Cincinnati-based Busken Bakery opened their newest location on 7th Street in downtown Cincinnati. The street-level space is the fifth downtown Cincinnati location Busken has had in its 82-year history.

“We’ve had a retail presence in downtown Cincinnati for nearly 40 years,” said Page Busken, Chairman of Busken Bakery. “We’ve experienced the entire business spectrum of great success and miserable failure in the downtown market over the years. This will be the 5th time we’ve opened a new store in downtown Cincinnati and believe me, we’ve seen it all!”

Busken’s sons Dan and Brian encouraged their father to maintain a downtown location even when times were bad, and now that Cincinnati’s center city is experiencing a dramatic revitalization, the sons believe it would be foolish to leave.

“There is too much positive momentum and our city center is slowly but surely becoming a destination,” said Brian Busken.

The new store will look to grow their breakfast and lunch catering business which had previously been operated out of their store at 9th and Central near City Hall which has now been closed and replaced by the new store. The new store will also give Busken a presence in the heart of the bustling Backstage Entertainment District and within the close reach of thousands of downtown office workers and residents.

“Breakfast catering is something we are very good at, and to my knowledge I don’t know of any other bakeries that will deliver Hall of Fame Donuts, Danish Muffins, and gallons of premium coffee to any downtown business meeting or event, 5 days a week,” said Busken.

The new Busken Bakery at 7th & Walnut streets (map) is open Monday through Friday from 6:30am to 3pm, Saturday from 7:30am to 1pm, and is closed on Sundays. Bicycle and automobile parking are available, and the new bakery is located along several prominent bus routes and is located just two short blocks from Metro’s Government Square bus hub (plan your trip now).