Linden Pointe – UrbanCincy

CDK Global Appears Poised To Bring 1,000 Tech Jobs to Norwood

On Monday it was announced that CDK Global, an integrated technology and market services provider, would relocate 1,000 jobs to the Cincinnati region. At the time of the announcement, however, a specific site was not identified.

Given the company’s focus, UrbanCincy suggested a site somewhere in the center city would make sense for CDK and their employees. Since that time we have learned that the company will most likely move into the large Central Parke office complex in Norwood.

Located at Montgomery Road and Sherman Avenue, the site is in the heart of Norwood and is just down the street from Paycor’s new headquarters in Linden Pointe. Cassidy Turley lists Central Parke as having a block of 95,000 square feet of office space available following the relocation of Cincinnati Bell’s operations to downtown Cincinnati over the past year-and-a-half.

REDI Cincinnati, the region’s job attraction and retention organization, would not confirm the location, but sources close to UrbanCincy say that a deal is in fact close to being finalized. Representatives at CDK Global also would not confirm the information, but did say that they expect to close on a deal by Monday.

If true, it would follow a trend of major employers increasingly choosing in-town locations rather than suburban alternatives that long defined economic moves over the past several decades. It would also be a major win for Norwood which has struggled to maintain its tax revenues as company after company has left the aging industrial city for other locations.

With annual payroll estimated to be around $45 million, the City of Norwood would receive approximately $900,000 annually in new tax revenues from their 2% earnings tax. This is not accounting for any types of tax breaks that may have been offered by the City of Norwood in addition to those given by the State of Ohio.

The Central Parke complex was developed on the former General Motors production plant that was shuttered, along with its 4,000 jobs, in 1987. Since that time, the City of Norwood has struggled economically and been dealt several setbacks in its efforts to diversify its tax base. Such struggles have meant credit rating hits and caused the city to drastically cut its budget and reduce public services over the years.

While landing CDK would help in the short-term, the future continues to look problematic for Norwood with fewer and fewer resources coming from the statehouse in Columbus. As a result, it may still make sense for a municipal merger with the City of Cincinnati in the future, which is both more economically powerful and stable.

The former office space occupied by Cincinnati Bell is reportedly in good condition and will require minimal upgrades in order to accommodate CDK’s staff. Its location is accessible by two Metro bus routes – the #4 and #51 – and has a Walk Score of 85.

GUEST EDITORIAL: Paycor’s Brand New Headquarters in Norwood Misses the Mark

Paycor recently moved their headquarters from Queensgate to Norwood’s Linden Pointe on the Lateral. Norwood pulled out all of the stops to ensure that they brought these jobs (and the tax dollars that come with them) from the City of Cincinnati.

When moving into their new digs, employees were literally crying out of excitement for their new workspaces. The open design and floor-to-ceiling windows are complimented by walking routes that allow employees to walk the perimeter of the floors for exercise.

However, once they step foot outside the front door the only thing any Paycor employees will be walking to are their cars.

Lonely Bike Rack Outside Paycor HQ (James Bonsall)

Let’s back up though; the first phase of Linden Pointe actually had some great features. From sidewalks, crosswalks and bike parking, this development was well thought-out (other than the buildings being so far off-set from the street).

The Paycor development has absolutely no resemblance to the relatively pedestrian-friendly phase one. There are no sidewalks connecting the Paycor building to any local roads. Bike parking is also seemingly non-existent. But the biggest slap in the face to good design is Paycor’s complete disregard of the crosswalks already built in phase one towards the new development.

Instead of leading to a tree-lined sidewalk that runs to Paycor’s front door, these crosswalks lead to nowhere, seeming to indicate deliberate decisions taken by Paycor to avoid connecting their site to the rest of the development.

We can’t just blame Paycor for this mess though. Norwood’s Planning Commission & City Council approved the site plans too. The plan shows the crosswalks from the original development leading nowhere. The plan also shows no sidewalks connecting Paycor to any of the three nearby streets.

The plan does show a nice shiny building that will house lots of additional revenue. It is likely the City of Norwood did not want to push back too hard because the Paycor move was likely not a done deal. This is a shame though, because a better design would have benefited the surrounding neighborhoods and Linden Pointe as a whole by allowing for a comprehensively connected center instead of disjointed cul-de-sac style parcels.

James Bonsall recently moved, with his wife, to Norwood from New Albany, Indiana. In New Albany James served on the city’s planning commission. He has a B.S. in Business from Indiana University and currently works as an IT business analyst for a major health insurance company. You can connect with James on Twitter at @LouisvilleJames.

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