Are the years of suburban corporate campuses behind us?.
Many things have changed in America since the golden age of suburbia. The country is now much more diverse and tech-focused, and young people seem to be ignoring The American Dream in a pursuit of their own, newer ideals. One of the relics of The American Dream is the suburban corporate campus, and its death may have just been signaled. More from Better! Cities & Towns:
Smartly clad structures perfectly reflected their pinstripe suited, clean-cut occupants. It was a near perfect match of sociology and architecture. The male breadwinner toiling all day inside a glass box, coming home to the American Dream: a detached “Colonial style” house with a manicured lawn. The Betty Crocker cookbook of that era advised housewives to have a mixed drink ready for their husband’s eagerly expected return, along with tips on how to set a table when the domestic help had the day off. We all know how that dream turned out.
Some Boomers smugly claim that Millennials will fall back into line as soon as they have children. Well, guess what? They aren’t having kids. They aren’t even marrying. Nor are they buying cars. And not because they can’t afford them. They don’t want them.
The folks who run Weyerhaeuser are a smart bunch. I’m sure they started projecting out how long it would be before they would have a difficult time recruiting younger workers to reverse commute.