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CitiBank’s investment in New York City’s bikeshare is paying off

CitiBank’s investment in New York City’s bikeshare is paying off.

Columbus launched Ohio’s first bikeshare this week. Cincinnati, meanwhile, continues to work on developing its own bikeshare system. While the movement starts takes root in the Buckeye State, New York City’s new CitiBike system has been seen as a massive success. This has not only been for those using the system, but also for CitiBank as it has been looking for a way to rebuild its brand identity following the financial crisis years ago. More from The Daily Beast:

In recent months one bailed-out, much-hated bank has found salvation through an unorthodox, low-affect marketing method. We’re talking, of course, about Citi’s sponsorship of the wildly popular, just-launched New York City bikesharing program—Citibike…Instead of forcing people to watch another soporific spot before guffawing at that clip of The Daily Show online, or getting lost in the hundreds of ads disrupting people trying to watch The Voice, Citibike offers a rolling testimonial to the brand. Every day, about 25,000 times, someone saddles up on a Citibike, which has the company’s name plastered on it prominently, and rides around Manhattan or Brooklyn, usually with a smile on her face.

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Business News Transportation

Industry Experts Believe a ‘Parking Revolution’ is Sweeping America

In April of this year, members of the International Parking Institute, the world’s largest association representing the parking industry, surveyed parking professionals to determine trends and gain input on parking and related topics.

The survey results found that a “parking revolution” is taking place in the United States, and that the industry is beginning to embrace a variety of new parking solutions.

“The industry is embracing a variety of new technologies that make it easier for people to find and pay for parking, and for parking authorities to better manage it,” the report stated.

Cities identified as leaders in the movement included San Francisco, Portland, New York City, Seattle, Miami, Houston, Boston, Denver, Pittsburgh, Washington D.C., and Tampa.

Emerging Parking Trends

Cincinnati’s recently approved Parking Modernization & Lease Program appears to apply these top trends by moving toward technologies that improve access control, payment automation, and real-time communication of pricing and availability to user’s mobile devices.

These kinds of features are the new standard being implemented around the country, and are provided by Cincinnati’s lease agreement.

Parking professionals were also asked to identify the ten most progressive municipal parking programs in the United States, with San Francisco’s SFpark named most innovative.

“The SFpark pilot project provides real-time information on parking availability and cost; reduces double parking, circling, and congestion; and improves parking ease and convenience,” the report stated. “A high-caliber data management tool allows the San Francisco County Transportation Authority to make rate-change recommendations, supply real-time data, maintain optimum operational and contractual control, and rigorously evaluate the pilot’s various components.”

Respondents also said that SFpark was particularly bold in requiring city and government employees to pay for parking in order to bolster the program’s credibility before asking voters to consider sweeping changes in parking management.

Of particular interest is SFpark’s on-street rate adjustment policy.

Prior to the changes, rate adjustments were made during the budget-planning process. The goal with the pilot program is to take a demand-based approach in order to achieve parking availability targets in a consistent, simple and transparent manner.

Prior to the program, rates in downtown were $3.50/hour, $3.00/hour in the downtown periphery and $2.00/hour in neighborhood commercial districts, and were operational mostly from 7am to 6pm or 9am to 6pm Monday through Saturday. As part of the pilot program, demand responsive time-of-day pricing is split into three distinct rate periods: 9am to 12pm, 12pm to 3pm, and 3pm to 6pm for 9am to 6pm spaces.

These demand-responsive rate changes are made gradually, no more than once per month, and periodically near the first of the month based on occupancy in the previous month.

In order to maintain at least one parking space per block, 80% space occupancy is desired with rates increased when occupancy is greater than 80%, held constant at 60% to 80% and decreased with less than 60% occupancy on a per-block basis to more effectively redistribute parking demand.

In order to help users from having to cut trips short or risk parking tickets, time limits in the pilot areas were lengthened from 30 minutes/two hours to four hours/no limit.

Cincinnati’s program, meanwhile, will provide for public rate control and expanded hours of operation from 8am to 9pm in the Central Business District and 7am to 9pm in neighborhoods. The plan will also allow for limited $0.25 incremental rate increases, but there does not appear to be provisions for demand responsive time of day pricing, a target on-street block occupancy amount, or lengthened or eliminated time limits.

In addition to new technologies, the report indicates that parking is becoming more than just a place to store cars, and is instead moving towards more integrated forms of transportation planning – something that has also taken place locally through new bicycle parking provisions and parking requirement restructuring.

“Today, parking is about so much more than storing cars,” concluded Shawn Conrad, executive director for the International Parking Institute. “It’s central to the creation of livable, walkable communities. It’s about cars, bikes, mass transit, mobility, and connecting people to places.”

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Up To Speed

DIY Plazas and Parklets Draw the Crowds

DIY Plazas and Parklets Draw the Crowds

An increasing number of cities including New York City have been seeing the success of impromptu and Do It Yourself created public spaces. In Cincinnati, which celebrates National PARK(ing) Day with the temporary creation of parklets, other cities such as Montreal, New York City and San Francisco are working to make these tactical urbanism projects allowable on more permanent basis. Read more at the New York Times:

Nationwide, people moving downtown want to be in on the mix, too; they want pedestrian-friendly streets, parks and plazas. And smart cities are responding, like Dallas, whose Klyde Warren Park opened downtown last year atop the Woodall Rodgers Freeway, where it burrows for a few merciful blocks below ground. The place was buzzing when I passed by one recent weekend. In Phoenix, where nearly half of all city lots are vacant, the mayor, Greg Stanton, lately chose an empty 15-acre parcel — an eyesore in the heart of town — for an urban park and garden where nearby residents, mostly immigrants, can grow vegetables, for their own tables or to sell at local farmers’ markets.

And in San Francisco, the city government has been renting out curbside parking spaces, long term, on the condition they be turned into parklets. Most involve little more than benches and shrubs. But the best have become elaborate interventions, with landscaping, platforms, even mini-mini-golf. I spent a morning watching kids play and adults sunbathe in a parklet outside Fourbarrel Coffee on Valencia Street. Los Angeles and Philadelphia, among others, have recently started parklet programs. New York is trying it out, too.

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Up To Speed

Streetcars Linked Boroughs of New York

Streetcars Linked Boroughs of New York

Modern day residents of New York City often wonder why it is difficult for residents of Queens or Brooklyn to reach one another via subway. Older residents recalled the city’s now dismantled streetcar system as the connection between the two boroughs which was severed by the dismantling of the system by automobile interests in the 1940’s. In Cincinnati, the city’s streetcar projects seeks to connect core neighborhoods and eventually two of the regions largest employment centers. Read more at The Atlantic Cities:

The demise of the trolleys in the late 1930s and ’40s seems to be largely responsible for disconnecting the two sister boroughs. Yes, they were replaced by buses, but buses have never — for a number of reasons — been able to cement the connection the way trolleys seemed to.

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Up To Speed

Is NYC getting it wrong by putting development ahead of infrastructure improvements?

Is NYC getting it wrong by putting development ahead of infrastructure improvements?.

New York City officials are looking to pass new regulations that will allow for taller and more modern buildings throughout east Midtown. The demand for office space in the area is extremely high and city leaders would love to capitalize on it, but others worry that the efforts may be short-sighted given the city’s strained infrastructure. More from the New York Times:

With district improvement bonuses, the City Planning study proposes to double the developable floor area on some sites around Grand Central, allowing enough additional square footage to give us a neighborhood of towering office buildings, some as tall as 1,300 feet or more. (For reference, the Chrysler Building is 1,046 feet to the top of its spire.)

But how will the added workers quartered in these new buildings get from their trains to their desks? The plan says that special assessments and payments in lieu of taxes will guarantee “pedestrian network improvements as development occurs.” There is nothing wrong with privately financed infrastructure improvements. But the study, if I read it correctly, gets it backward: first you put in the infrastructure, then you build the buildings. Look at the example of Grand Central, the private enterprise that spurred all this development in the first place.