Tag: young professionals

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Business News

PB&J attributes firm’s ongoing growth to quality design

In 2008 Micah Paldino started a public relations and branding firm out of a coffee shop. Since that time he has grown his workforce, client base and office space in downtown Cincinnati, and has merged with another small startup company. Now as Peanut Butter Jelly Co. (PB&J) settles in to their new 2,700-square foot creative space on 7th Street they hope to continue that growth.

PB&J just completed the relocation of their firm from a 300-square-foot office space on the ground floor of the Ft. Washington Hotel on Main Street. Paldino first moved into that space on his own and eventually added more employees as the company’s client base quadrupled. The new 7th Street space (map), in the former Provident Camera building, gives PB&J’s five employees room to be creative and room to grow.

The focus of the two companies that have merged now includes design, installation, public relations, social media, marketing and advertising – an effort Micah says forms a truly multi-disciplinary design firm.


PB&J partners, Micah Paldino [LEFT] and Emmit Jones [RIGHT], have begun settling into their new creative headquarters space on 7th Street.

“I had always yearned for a business partner but could never see how it fit in my business or who it could be,” explained Paldino. “When I met Emmit Jones in November of 2010, through an employee who had interned for his company Syn/Tax Ltd., we immediately hit it off.”

What is more unique about PB&J than its name is perhaps the company’s focus on Cincinnati’s urban core. They represent companies like Yagoot, Landor, Adam Miller Homes, Sloane Boutique, and Such & Such, and encouraged Cincinnati-based Busken Bakery to dive into the MidPoint Music Festival with a new targeted marketing campaign.

“You just can’t match the energy of downtown,” Paldino exclaimed. “I love more than anything walking to get my 4th coffee at Coffee Emporium or Tazza Mia and seeing someone I know, and starting up a conversation. I love the interaction.”

As the company attempts to grow the burgeoning “lifestyle” market focus, they also take to the city streets. A tangible example is found near the intersection of 7th Street and Race Street downtown where PB&J has coordinated PR efforts for Landor as the company fills their street-level windows with active and engaging displays.

“Personally, I enjoy walking downtown and seeing more and more street-level businesses using their windows to appeal to consumers. I’ve seen Saks Fifth Avenue, Losantiville and Atomic Number 10 really take pride in presenting themselves in their street level bill boarding. This type of appeal is more than marketing; it is a gift to street culture, arts and our community.”

Over the next two years Paldino and Jones hope to grow PB&J’s staff by approximately 40 percent, further establish their presence in new regional markets such as Chicago and New York, and ideally open an office on the West Coast in addition to their Cincinnati headquarters.

“Our desire is to keep the boutique feel of our agency while continuing to work on large-scale campaigns, and of course, maintain good quality customer service to our clients,” Paldino detailed. “Good, thoughtful and inspired design shouldn’t be reserved just for the Fortune 500 companies with grand budgets. Every element, every product, every experience in your daily life should be carefully considered, inspired and have a good designer at the helm.”

Categories
Business Development News Politics Transportation

Cincinnati defeats Issue 48 and votes a younger, more progressive city council into office

For the second time in three years rail transit advocates scored a major political victory in November. This year’s victory came in the form of the 51.5% to 48.5% defeat of Issue 48 which would have banned all investments in rail transportation for the next decade.

The defeat of Issue 48 coincided with the overhaul of Cincinnati’s city council. The new council includes a 7-2 majority in favor of the Cincinnati Streetcar (previously 4-4-1), and an 8-1 progressive voting block after four Republicans were not reelected. Also striking with new council is that the three brand new members are all Democrats and all 32-years-old or younger.

Still, the news of the day was the repeated defeat of a measure intended on stopping Cincinnati from building a modern streetcar line and planning a comprehensive regional light rail system. Construction of the Midwest’s first modern streetcar system is now scheduled to commence in the coming months.

UrbanCincy will provide more in-depth updates on the 2011 election results in the coming days, but for now enjoy this exclusive footage from the Cincinnati Streetcar celebration at Arnold’s Bar & Grill last night.

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Arts & Entertainment Business Development News

11.11.11 event to help reclaim Cincinnati’s acoustically renowned Emery Theatre

It started as a youthfully idealistic dream: reopening a local theatre that had fallen into disrepair. While viewing a nearby apartment, two young women spotted the Emery Theatre space and asked their rental agent about it. When told it would never reopen, they rose to the challenge and determined to bring the famed music venue back to life.

Mary Emery bequeathed the Samuel Hannaford-designed Emery Building to the city in 1911. For more than 20 years, its theatre housed the Cincinnati Symphony Orchestra. Theatrical shows of all kinds took place there through the first half of the 20th century, and later it was used for film nights. For more than a decade, however, the theatre has been largely empty. Now two young leaders hope to engage the Over-the-Rhine neighborhood and provide entertainment and educational opportunities at the Emery once again.


Inside Cincinnati’s famed Emery Theatre – photograph by 5chw4r7z.

The contemporary part of the story dates back to the fall of 2008 when Cincinnati-born Tina Manchise and Tara Lindsey Gordon, friends and collaborators in New York City, came to Cincinnati in the wake of the sudden death of Manchise’s mother. Gordon, a Boston native, loved Cincinnati and considered moving here after Manchise decided to stay back with family instead of returning to New York.

They decided to form a nonprofit called The Requiem Project to stabilize and restore the theatre. Early supporters included photographer Michael Wilson and downtown advertising firm Strata-G, which helped Gordon and Manchise secure grant funds. With the close partnership of the Emery Center Corporation, this acoustically-pure arts venue is now planned to be reopen by summer 2012.

“This project is about community investment,” Gordon said. They envision a broad range of uses for the many rooms included in the theatre area of the Emery Center building. “We aim to use every square inch of the space,” Manchise mentioned as she discussed the vision of a broad range of uses for the space that could include dance, music, drama, visual arts and more.

There have been 36 organizations to-date that have stepped up to support The Requiem Project. This Friday, a preview event dubbed 11.11.11 is planned to raise funds and allow Cincinnatians to explore the Emery’s artistic potential up close. Organizers also say that The Requiem Project will unveil its capital plan and renovation details at the event.

Tickets start at $75 and can be purchased online or by calling (513) 300-5669. The event will include performances by Madcap Puppet Theatre, Exhale Dance Tribe, and Over-the-Rhine.

Categories
Arts & Entertainment News

‘Cincinnati Drive-By’ creatively tours the Queen City’s urban core

In an attempt to capture the many changes taking place in Cincinnati’s urban core, Zachary Herche decided to do what it is he is passionate about and make a video of the city.

“Production and editing is my passion,” said Herche. I think Cincinnati is a beautiful city and I wanted to show as much as I could of it by driving around.”

Herche lives in Mt. Adams and is attending the University of Cincinnati’s acclaimed College Conservatory of Music (CCM) where he is studying Electronic Media. He currently works for Prime Productions and says that he wanted to capture some of the city’s historic architecture and collection of bridges over the Ohio River.

“It is interesting to see some of the transformations happening around the city recently,” Herche continued. “It seems like there is so much in the works here, and I’m excited to see it all come together.”

Cincinnati Drive-By features the song “Grace Kelly” by Mika in the video.

Categories
Development News

Date to offer intimate dining experience on Main Street

[This story was originally published in the Cincinnati Business Courier print edition on July 8, 2011. Visit the original story for more comments, thoughts and opinions on Over-the-Rhine’s newest homegrown restaurant – Jenny.]

Shayla Miles and Steven Shockley are inviting Main Street on a date. Their new restaurant, slated to open in September, is seeking to create a welcoming atmosphere for diners to more fully understand and appreciate good food at a good price in the quickly developing neighborhood of Over-the-Rhine.

The two envision a “transparent chef’s-table experience” with 25 seats at eye level with the open kitchen and a rotating, playful menu that capitalizes on pocketbook friendly, healthful food.

“I’m never again going to cook in a restaurant that my friends can’t afford to try,” says head chef Shockley, who has worked in kitchens in upscale restaurants in Chicago, locally was the sous chef at Chalk Food and Wine, and most recently head chef at Maribelle’s Tavern. This is his first restaurant ownership experience.

With 750 square feet, 25 seats and four employees, Date promises to connect customers to their food, their servers, and to each other.

“We’re striving for a pan-cultural, pan-economic experience, where you can get a great meal for under twenty dollars,” says Shayla. “It will be like the dinner version of Tucker’s [diner], where the owners are cooking your food and serving it to you themselves, and everything is open. Anybody can feel comfortable and have a positive, guilt-free dining experience.”

Shockley and Miles brought a “First Date” sample menu for patrons at Neon’s Unplugged to try over July 4th weekend, which was well received. The day’s food included a cannelloni bean dip with sumac and Bourbon Barrel maple syrup, dirty rice with Kroeger and Sons duck sausage, and a curried couscous, crab and cucumber pilaf. The Date Nights will continue until the restaurant is ready to open its doors.

The restaurant itself will feature a nine item, weekly rotating menu with a limited selection of high quality craft beers, wines and upscale non-alcoholic drinks that will pair well with the food offerings. Hours will be Tuesday through Saturday, from 11am to 2:30pm for lunch, 5pm to 11pm for dinner. The owners say that there will also be late night offerings Thursday through Saturday until 2:30am, and a Sunday brunch menu.

“With a small business, you have to be passionate enough to put in the long hours and make it work. I’ve been around Steven a long time – this guy gets passionate about Brussels sprouts. If he can get that way about Brussels sprouts, think of what he can do with the all the other ingredients out there in his own restaurant,” explains Michael Maxwell, owner of Market Wines at Findlay Market. Both Miles and Shockley work at Market Wines, and Maxwell has been a friend and mentor as they have embarked on this endeavor.

While the two have chosen a location in the 1300-1500 block of Main Street, the exact address is still undisclosed, due to the challenges they are facing with negotiating a building lease that will fit to their needs.

“There are historic preservation guidelines that are a challenge when restoring an old space,” says head chef Shockley. “We want to be around for a while, and we want to make sure we do the space right. These [historic spaces] can be cost prohibitive for small business owners – between the countless inspections, preservation guidelines, and even tension between building owners, we have to pick and choose our battles in order to not blow our budget.”

The duo is excited to create a place that they and others have been longing for in Over-the-Rhine. “Main Street is this haven for all sorts of new energy and entrepreneurial spirit” says Miles. “It’s a community anchored and supported by its small businesses. Businesses are thriving, having fun, creating community – it thrives off itself. Something is going on in Over-the-Rhine that is very different, and we’re trying to do that with food.”

Photograph of Shayla Miles and Steven Shockley by Brent Schwass for UrbanCincy